For many years there has been a movement to eliminate this specific stereotypical and problematic image of Native women on a pound of butter. Finally this positive step- she's gone.
From the article:
"The logo had long been criticized as racist and stereotypical, with North Dakota Rep. Ruth Buffalo telling the Grand Forks Tribune the image goes "hand-in-hand with human
and sex trafficking of our women and girls."
"[...] a registered member of the Mandan, Hidatsa and Arikara Nation, Buffalo said "it's a good thing for the company to remove the image," but that the nation needs to "keep pushing forward to address the underlying issues that directly impact an entire population that survived genocide."
From Maulian Dana, Ambassador for the Penobscot Nation:
"We don’t need another over-sexualized stereotype of our women on our knees serving you. This isn’t keeping us relevant or alive by having this image on butter. It was adding to the problem of Indigenous women being oppressed, silenced, and objectified. I’m not over sensitive or silly or reading too much into it, there are links between the Missing and Murdered Indigenous Women crisis and these images permeating our collective consciousness. We are not seen as human, we are seen as disposable when we are only valued as stereotypes and decoration. There are ways to be seen, heard, and appreciated as Indigenous people without being exploited and marginalized."
Land O'Lakes old and new package branding
We acknowledge that we live and work on Lenape Tribal terrirory known as Lenapehoking